By: Joe Bühler
Traditionally DMO’s have had dual marketing roles, one focused on the demand, the other on the supply side. For various reasons many have focused more on creating demand which is usually the more...
View ArticleBy: Troy Thompson
Honestly, you would not think clipart existed for getting kicked in the ass, but there you go. - Troy
View ArticleBy: Peggy LEE
So true, Joe. It’s the total destination that effects the demand side…not simply the hotels. The in destination experience that must include more participation in the DMO by the ancillary suppliers....
View ArticleBy: Troy Thompson
Hey Petur, Thanks for the kudos and adding to the article, love that example. Read that comment again peers and friends. Visit Norway is simply using their stature / reach to promote others. No...
View ArticleBy: Troy Thompson
Hey Joe, Well said. I don’t think DMOs, NTOs or tourism organizations were wrong to experiment with Facebook or Flickr, but as our social media evolution continues it is becoming more and more obvious...
View ArticleBy: Joe Bühler
What DMOs have to realize is that they can’t be everything to everyone at all times with the limited financial and human resources they have available. Prioritize! From personal experience, I know how...
View ArticleBy: Matthew Barker
Hi Troy, thanks for this very timely & astute article that echoes a lot of what we’re saying at the moment. A lot of brands – particularly smaller ones – have found it incredibly hard to use social...
View ArticleBy: Troy Thompson
Hey Matthew, Good comment, thanks for adding to the discussion. I still think social media is critical for the individual employee of any organization, as is supporting fans and stakeholders who...
View ArticleBy: Karen Bryan
Troy thanks for an interesting article. A a travel blogger, I wanted to raise two points. How would destinations identify the most appropriate social infuencers? Some metrics like Klout score aren’t...
View ArticleBy: Matthew Barker
Good questions Karen. Measuring “true” influence is a difficult one, especially for marketers. It’s all very well telling us what your Klout score, Twitter follower count, etc but what we really want...
View ArticleBy: Troy Thompson
Hey Karen, Of course, thanks for the comment. That ‘influencer marketing’ topic requires more ink then the brief mention in this piece. Such a huge topic…blogger v. visitor, paid v. unpaid, etc. There...
View ArticleBy: Gem Webb
Hello, I work for a DMO in Bruce County, Ontario Canada, with a brand named ExploretheBruce ( http://www.explorethebruce.com ). We’ve been growing our social media accounts / communities for over 3.5...
View ArticleBy: Troy Thompson
Hey Gem, Thanks for the comment and the background, always nice to get a direct DMO perspective in the comments. A couple of thoughts based on your comment: As our social evolution continues, I see...
View ArticleBy: Andy
From someone who is currently searching for the elusive ‘measured’ impact on socially created content for integration into one of our sites this is timely reading. Too many charlatans in the mix to...
View ArticleBy: Petur J Petursson
For some reason or other Dilbert comes to mind: http://dilbert.com/strips/comic/2012-09-27/ For at least a start to measurement I can recommend the SEAV model proposed by Tourism Ireland:...
View ArticleBy: Troy Thompson
Hey Andy, Thanks for the comment. Let us know what you come up with…a lot of us are still pondering. - Troy
View Article
